My Work
The home of my work
Avalanche
Disruptive snowboard brand
Safeway
The new way of house insurance
Big Futures Foundation
Kids charity based in York
Logocycle
Founder + Designer
Logomarks
Collection of my marks
Avalanche
Brand Identity
Backstory
A snowboarding brand inspired by the raw power and untamed energy of nature itself. Just like the natural phenomenon, Avalanche represents unstoppable momentum, fearless progression, and the rush of carving your own path down the mountain. We exist for riders who crave freedom, flow, and the thrill of the ride — from first-timers to seasoned powder hounds.
This brand is the new kid on the mountain, built for riders who see snow as a playground, not just a challenge. Fueled by color, creativity, and the thrill of trying something new, it brings a fresh energy to snowboarding culture. Every design is made to capture that feeling of laughter on the chairlift, high-fives after a clean run, and the joy of discovering your own style on the slopes. It’s less about rules and more about freedom — a brand made for the young at heart, ready to ride with fun first.
The mission
It was clear from the start: create the brand to match the youthful progression of it's riders.
What started as a rugged, no-frills snowboard company had grown into a symbol of precision, performance, and identity in the scene. The rebrand had to reflect that transformation without losing its roots.
Make it feel cold
Design for motion
Tell a story without words
